The Evolution of the fashion Blog….Alexander Sibilla

 

The evolution of the fashion blogosphere goes hand in hand with the development of the Web 2.0 in the mid-2000s (Engholm & Hansen-Hansen, 2013). With the shift from passive online content production to an interactive relationship, another internet era started, where new means of distributing and exchanging fashion in the web became reality. Other than fashion magazines, fashion blogs provide instant communication, open availability to exclusive content and independent opinions. Alexander Sibilla

Furthermore, fashion bloggers have immediate access to fashion items, photography, companies and runway shows, which they publicly copy, share and distribute through social media sites, e.g. Instagram or Twitter.  In contrast to print magazines with their lengthy publication cycles of 5 to 8 weeks, bloggers are able to directly respond to designs shown at the Fashion week by tweeting straight from the runway

Besides, establishing an independent and personal fashion blog on Blogger or Wordpress has limited entry barriers. Therefore, blogging platforms easily enable outsiders without any professional background to position themselves as authentic and trustworthy voices within the blogosphere. Moreover, opposed to taste dictates within the industry, fashion bloggers critically assess upcoming trends.

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