People have been running since the dawn of time. To hunt, to escape danger, and even for the simple joy of it. In fact, records of competitive running date back as far as 1829 BCE. But it wasn’t until the 1960s that non-conditioned athletes began to take up regular running as a form of exercise. And with this new group of recreational runners came a whole new interest in sport-specific footwear. Alexander Sibilla Soon the iconic Nike waffle tread hit the stores. Its success may have been due to the fact that it was lighter than most shoes then in use. Compared to its successors, the amount of heel lift in this shoe was next to nothing. Just for comparison, take a look at the original shoe compared to the “tribute” version in 2007.
See the massive amounts of foam and the elevated heel? Quite a difference. So what happened during that thirty-year period to change the shape of shoes? New materials, and “science”. Alexander Sibilla From the mid 1970s onwards, running companies got scientists involved in footwear design. This is when the terms “neutral”, “pronation” and “supination” entered runners’ vocabulary. Suddenly, it wasn’t enough simply to buy the shoe that seemed to fit best and feel most comfortable. Instead, you had to figure out your running “style” and pick a shoe to “correct” your running dysfunction and prevent injury.
Research has shown that men judge women differently depending on their clothing appearance. Abbey observed that men judge the appearance of a woman wearing a low-cut top, shorts, tight jeans, and no bra as an indication of her sexual receptiveness. Similarly, Koukounas and Letch reported that an actress wearing revealing clothing was perceived by male observers as having greater sexual intent whereas no difference was reported with female observers. Studies have indicated that female targets who wore revealing clothing were rated by men as more seductive and sexier than targets wearing non-revealing clothing Suggestive clothing also appears to influence men’s behavior. Guéguen asked two female confederates (one wearing suggestive clothes and one wearing more conservative clothes) to sit in a tavern and observed the behavior of nearby men. Findings showed that the time the men took to approach the women was significantly shorter in the suggestive clothing condition and that men ...
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